Yahoo Acquired Digital Video Advertising Service Brightrol 2014
Yahoo Inc acquired digital video advertising service Brightroll on 11th November 2014 for about 640 US Million dollars. This will help Yahoo in Video advertising platform by selling the adds in real time to marketer. This will make the Yahoo video advertising as the largest in the United States.
About Bright Roll:
BrightRoll is the independent and unified video advertising platform in San Fransico for reaching audience across Web. Since its inception in 2006 by its CEO Tod Sacerdoti, it has built relationships with most of the biggest advertisers in the US.
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